Inquirer moves toward blog world

Philadelphia Inquirer gives reporters individual Web pages and puts them on the radio--a sign that mainstream media is working to come to grips with blogs and podcasts.
Stephen Baker

Take a look at how the Philadelphia Inquirer is plunging into interactive news. This is one mainstream attempt to merge traditional media with the community and feedback of blogs. And with the radio initiative, it also sends print reporters into multimedia. I'm betting we'll see dozens of similar initiatives in coming months.

Before it's here, it's on the Bloomberg Terminal.