The Business of Blogging

Looking at the business of blog networks and the Music Blog Network .
Heather Green

These mini-networks that are popping up really intrigue me--whether it's John Battelle's early musings about his startup or the work that Henry Copeland is doing with Blogads and its partnerships with bloggers. Clearly, these are ways for people to make money blogging and to start a business.

What I wonder is whether, as a business, it's more profitable to follow the Gawker and Weblogs Inc. model, where you own the network and hire the bloggers, or to organize a loose confederation of indie blogs, like Copeland is doing.

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