Giving iPods to the sales force

A networking company that uses podcasts for internal communications is considering providing iPods to its entire sales force.
Stephen Baker

Paradyne, the networking company, is diving into podcasts for internal communications. "We've seen such good results with podcasts," writes marketing manager Eric Knapp in an e-mail, "that we're thinking of issuing iPods to our entire sales force." Next up for Paradyne? Video podcasts for training within a month or two.

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