Microchunks: How each piece of media has to stand on its own
Reading through this powerpoint on new media's economics (found on buzzmachine). It makes the point that consumers can afford "greater quantities of smaller chunks of media." The trick, of course, is to produce chunks that not only stand on their own, but can be traded back and forth and played on various media. What better example than the cellphone ringtone that rocketed to the top of the music charts in Britain? (I saw this item yesterday on Huffingtonpost but can't find the link today...) UPDATE. Heather found it.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- A L'Oreal Heiress Is Now the World's Richest Woman
- Ivanka Trump Faces Courtroom Showdown Over $785 Sandals
- How Electric Cars Can Create the Biggest Disruption Since the iPhone
- Uber Losing Battle in London After Regulator Revokes License
- A Storm's Never Destroyed a Grid Like Maria Ruined Puerto Rico's