Asbestos and the art of blogging for money

A grand experiment to build an advertising business around a targeted asbestos site proves that blogging for bucks is hard work.
Stephen Baker

It was the grand experiment on blogging for money. In February, an enterprising Oregonian, Michael Buffington, launched a blog on asbestos. His goal? To scoop up the big bucks that asbestos lawyers would pay for clicks on Google-sponsored ads. Buffington figured that if he created the top asbestos site, the ad money would flow.

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