Furby's Father Is Back

Having left his big hit with Hasbro, Roger Shiffman is channeling his childlike enthusiasm for toys into a new venture, Zizzle

When Roger Shiffman, the man behind toy phenomenons like the Furby and Giga Pets, sold his Tiger Electronics in 1998 to Hasbro (HAS) for $335 million, many assumed the commercial genius would retire to a life of golf and cocktails at the country club.

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