Bringing Shakespeare to B-School

Two professors sound off on what's missing from most MBA programs -- from real-world relevance to the Bard's wisdom

Two professors at the Marshall School of Business at the University of Southern California in Los Angeles teamed up to write an article that has turned the B-school world on its head. Warren Bennis, distinguished professor of business administration and founding chairman of the school's Leadership Institute, and James O'Toole, the research professor in the Center for Effective Organizations at USC and the Mortimer J. Adler senior fellow at the Aspen Institute, call for sweeping changes in B-school curriculum and administration in their article, "How Business Schools Lost Their Way," featured in the May, 2005, Harvard Business Review.

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