If It Quacks Like a Duck...

Rob Hof

Google seems to be taking great pains to avoid calling its new personalized home page a portal, but I'm not sure the semantic gyrations matter. It's a portal!

So what does it mean? John Battelle sounds optimistic, while Dave Winer yawns and implies it's the beginning of the end for Google. Search Engine Watch's Danny Sullivan offers a tour if you want to make up your own mind.

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