How much are the Times' archives worth?

A report that the New York Times' paid archives bring in $1 million of revenue--perhaps less than they'd make if access were free, and supported by ads.
Stephen Baker

Mary Hodder's report from yesterday's RSS confab says that The New York Times paid archives bring in $1 million a year in fees. Wouldn't they bring in more if they were open to all-comers and bundled with ads? It doesn't look like the Times is moving in that direction, at least not yet.

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