15-Sec Video Spots don't Fit Internet TimeHeather Green
Interesting take at The Pomo Blog on why the portals shouldn't give in to advertisers who want to run standard TV-length spots online.
The portals should be in the drivers seat , as the young video advertising market develops, thanks to the bounding demand from traditional marketers. The last thing anyone should do is quash this growing market with greed.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.