How the Wind Blows at Weatherhead

The school's admissions chief talks about what gives applicants an edge -- and about a new program for those with liberal-arts backgrounds

Keith Auer became director of MBA Marketing and Admissions at Case Western Reserve University's Weatherhead School of Management in Cleveland, Ohio, in January, 2005. He came to Case Western as an undergraduate admissions officer in 1997 and made the move to MBA admissions as associate director in 2002. Auer recently spoke with BusinessWeek Online reporter Jeffrey Gangemi about what Weatherhead expects from applicants to its program. Here are edited excerpts of their conversation:

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