GM's Female Blogger

About the addition of a female to GM's FastLane blog.
Heather Green

I have to say I always wondered whether there were any women working for car companies. Ok. That's an exaggeration, statistically I knew there always had to be. But between some ads that use scare tactics about safety and, worse, a child's street cred at school to get women to buy cars or only finding male salesmen at dealerships, you had to wonder.

Yesterday a female employee popped up at GM's FastLane blog, writing about the "initiatives we have taken to connect with women."

I agree with Neville Hobson who wrote in a great post on this that GM continues to push the envelope with blogging.

Before it's here, it's on the Bloomberg Terminal.