Wikis spread into corporations

Intellisync shows how companies can use wikis as collaborative tools, even when teaming up with competitors.
Stephen Baker

Companies are creeping into the terrain of wikis, those collaborative Web pages that everyone can edit. One recent example is Intellisync, the wireless software company. In the last two months, they've linked up their four p.r. agencies that work for them around the world, and put them all on the same wiki. That means they post and respond to each other's ideas. They put up documents on the wiki that they never shared before. Rip Gerber, Intellisync's chief marketing officer, says that once Intellisync gets used to using wikis internally, it will extend them to customers and business partners. Perhaps as early as this summer.

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