The Three Categories of Moms

Author Maria Bailey says they can be divided into a trio of distinct groups -- and marketers better understand their needs

The power of mom as an influential shopper is undeniable. Not only does she dress the family, she buys food and household goods that range in price from a few cents to thousands of dollars. If mom likes a product, she'll tell her entire neighborhood about it. If a company or a product upsets her, she can hurt its reputation by telling her friends -- word travels fast.

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