DaimlerChrysler's timid blogging strategy

DaimlerChrysler is pursuing a timid strategy in the blog world
Stephen Baker

You know those beaches where everyone lies in the sun and only a brave few venture into the water? That's what I thought of yesterday as I listened to Bonita Stewart describe DaimlerChrysler's blog strategy. So far, the company is using blogs as a market research tool, but not for communication with customers. "Instead of talking, we're starting by listening," she said. That means that auto buyers, who spend an average of three hours shopping online before stepping into a showroom, won't come across DaimlerChrylser's voice in the blog world (while getting a heaping helping of GM).

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