An English B-School Reaches Out

Cranfield School of Management is looking for more North American and female applicants, plus a mix of professional backgrounds

Sean Rickard joined Britain's Cranfield School of Management 10 years ago as a senior lecturer in business economics. Located about 50 miles northwest of London, the school is part of Cranfield University, a teaching and research institution comprising only postgraduate programs. The management school made its formal debut in 1967 and now competes with such larger, more well-known schools as Oxford and Cambridge.

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