Keeping Up to Date

Heather Green

For people who are trying to get their heads around corporate blogging and the different tools out there for making the most of it, here's an example from Neville Hobson at NevOn about how to use the BlogPulse Conversation Tracker.

The Blogpulse Conversation Tracker is a service that tracks the conversation online around a topic, allowing a company, for instance, to track what's being said about it, and hopefully, become part of the discussion. Hobson used the example of our cover story about blogging.

Blogpulse explains how to use Conversation Tracker here, giving an example of the discussion last fall around how the Kryptonite locks could be broken with a Bic pen....Something the company probably would have liked to know about earlier.

Before it's here, it's on the Bloomberg Terminal.