Bye Bye, ClassifiedsRob Hof
This should be scary for newspapers, if they aren't scared already. McKinsey consultants Luis Ubinas and Jochen Heck warn (free registration required) that newspapers could lose $4 billion, or 20% of their classified ads, by 2007. And the problem isn't just sites such as Craiglist, which has vaporized up to $65 million of help-wanted ads in the San Francisco Bay Area alone. It's that prices for these highly lucrative ads are dropping thanks to the online competition.
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