The Costs of Blogs

Quick post about how the cost of marketing will probably increase for commerical blogs to stand out.
Heather Green

My thought on this won't be half as clever, but one point that I think will be interesting to track is what happens to the costs for commercial blogs over time.

Clearly right now, if you're one of the big blog media companies such as Gawker Media ,Weblogs Inc, and Corante, it's cheaper on the Web to hit critical mass for a new title than it would be for a magazine.

I think that as more commercial blogs get started, the cost of marketing has to increase for the new companies trying to stand out from the crowd.

UPDATE: This post is a short tangent, following up on Steve's post below on Henry Copeland's interesting points.

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