It Just Gets Better and Better With McDonald's and The Rappers
As Adweek's AdFreak blog reports, a group called Gatbustaz has released a hip-hop song, McGangsta, that's as laden with Big Mac references, sex, violence and profanity as the fries are with saturated fat. Some of the lyrics to 'McGangsta': "Kinda feel like a sesame seed bun/Don't we all/Wait, let me get my gun/Let's make a McDonald's run." They also mention Escalade, as in Cadillac Escalade. No word yet as to whether McGansta is going to get any moolah from Mickey D's. General Motors' Cadillac is reviewing.
We are all having fun with a deal McDonald's has been pursuing with hip hop acts to write songs about the Big Mac. Under the arrangement, McD's would get to approve lyrics, and then the artist/shill would get paid per radio play.
Jermaine Dupri, artist, songwriter and president of Urban Music for Virgin Records, speaking Thursday, called the McDonald's deal and others like it "cheesy" unless the rapper was totally inspired to croon about the Big Mac from his or her soul...snd stomach. Dupri also said that he wrote a song a few months before McDonald's started pursuing its deal. His song was "Meet Me in the McDonald's Parking Lot." Despite some history with McDonald's and scoring a commercial for Sprite, Dupri said he was asked by McDonald's to drop the song. he says, he wrote it out of inspiration, not for McD's pay package. A month later, he said, they were asking to see it again to see if they could get behind it.