The vision gets grander

Steve Hamm

Marc Benioff, the genial CEO of anti-software maker, has a challenge that lots of other CEOs would envy. Over the past six years, as the San Francisco-based company grew from quirky infancy into a force to be reckoned with, he used his considerable PR skills to attract a ton of media attention and way more coverage than a company of that size would normally warrant. But just when we reporters think we've had enough—there isn't anything new to write about—Benioff pulls another furry animal out of his hat. It's a sweeping vision that could make his company a much bigger force in the tech world.

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