What's in a Name? Your Personal Brand!

A reader offers his personal appraisal of what makes products and people memorable. Also, the value of face time, sales vs. credit, and more

Here's the latest installment of the SmallBiz Mailbag, a collection of some of the most recent and thought-provoking letters from our Feedback section. We want to hear from you about which stories made you think and what issues affect your small business.

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