Creating Software Without Software

Rob Hof

Will we all be programmers before long? That's the upshot of a presentation today at the Emerging Technology conference by Adam Gross, director of product marketing at Salesforce.com. He contends that there's so much spare processing power, thanks to the relentless advance of Moore's Law, that we can now spend it on hiding the ugly details of programming behind the pretty face of the Web. "Increasingly, Web sites themselves are becoming platform," he says. "My MyYahoo is kind of an application. We can let a whole new class of users now create a whole new class of enterprise applications."

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