Booze Ads Proliferating on TV. Not Such a Bad Thing.

David Kiley

As my story in this week's magazine shows, the days of TV stations not carrying liquor ads are all but over. Sure, the broadcast networks like NBC and FOX, still voluntarily balk at liquor ads. But over 600 local stations last year carried booze ads, many of them network affiliates. As long as the liquor companies mind standards and stay heavy on the "drink responsibly" messaging," it doesn't seem like the big deal it once was to see liquor ads on TV.

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