Airlines Are Not Marketing Even If They Think They Are

David Kiley

I've been struck lately by the 'feel good' ads by airlines that I've seen. UNited has been running an update of its George Gershwin music themed spots with interesting pen-drawing animation. Delta has recently kicked off a new campaign, themed "Good Goes Around." American has been running sentimental TV ads with the slogan, "We Know Why You Fly."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.