New Saab Ads Go Nowhere

David Kiley

Saab Cars USA could well be on its way to being the Peugeot of the 21st century, at least when it comes to the U.S. market. In other words: So irrelevant that there's no point in keeping up the charade of marketing. New ads, featuring the phrase, "Distinctively designed. Independently Inspired," does nothing to convey the allure of this brand.

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