Amazon's Prime Challenge

Rob Hof

Amazon.com's new shipping club, in which customers pay $79 a year for unlimited free two-day delivery and discounted next-day delivery on in-stock items, has gotten mixed reviews. Some say the Amazon Prime program is too expensive for customers--and others say it's too expensive for Amazon. But at a Friday night meeting of Silicon Valley's Churchill Club, CEO Jeff Bezos explained what he's really trying to do. ...

To continue reading this article you must be a Bloomberg Professional Service Subscriber.