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Europe Falls in Love with E-Dating

Such sites in the region are booming, and they're using romance aids such as street parties and mobile services to boost their membership

By Rachel Tiplady

On Feb. 13, thousands of young people will pour onto the streets of Paris, Milan, and Barcelona. But they won't be protesting -- they'll be looking for love. The Valentine's Eve street parties, dubbed "St. Single's Day," are sponsored by Paris-based, Europe's leading Web matchmaker. The festivities will include DJs and speed-dating stands, where singles have only a few minutes to chat up a potential partner.