Usually, the simple ideas are the cleverest

David Kiley

Starbucks. Love em. Hate em. Love em for the easy availability of espresso and the ubiquity of the stores. Hate em for all that ubiquity. However we feel about the $3.00 cup of coffee, I love the company's latest ad ploy. It's a Starbucks cup fixed to the top of a cab roof, making it look like the cabbie or the passenger has left his cuppa Joe on top of the roof. People slowed down to point at the cup and tell the cabbie, etc. It was clever enough to get picked up in the media, which is a good sign for any idea.

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