A new excuse to go get a beer from the fridge

Rob Hof

The good news is, those awful pop-up ads apparently are on their way out, according to a new report from the Internet ad agency Avenue A/Razorfish. The bad news: Now, advertisers increasingly want to foist video ads onto the Web pages we view. The agency has some decent suggestions on how to make this a little less annoying for us, such as not merely replaying TV ads and trying to make the ads more interactive. But I'm not sure anything that interferes with what I'm really looking for online is going to work. TV's for watching. The Web's for doing. Try to force me to sit through a video ad, and I'm clicking on the Back button.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.