How do companies respond to blog attacks?

Stephen Baker

Dinner last night in New York with folks from a big Internet ad agency. They told me about a problem. A report just came out on a blog that they say distorted their company position. If it had come out on a newspaper or magazine, they say they would call or e-mail the reporter, or maybe send a letter to the editor. But they just don't know how to respond to a blog?

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