"Frequency, Consistency, and Persistency"

That's the formula for job-hunting success that Guy Groff, chief of the W. P. Carey B-school's career management center, tells MBAs

Guy Groff is the director of the W. P. Carey School of the Business Graduate Career Management Center at Arizona State University (second tier on BusinessWeek's 2004 MBA rankings). He moved to the institution in 1997 after working as a placement director at a private school and a director at a Military Transition Assistance Center, where he helped service members move to civilian careers.

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