New iPod Shuffle raises a question: How many music players do we need?

Stephen Baker

Apple's new iPod Shuffle looks mouthwateringly good, and the price for the 512 mg model starts at $99. But it raises questions. If you complain that the 40 giga iPod you just got for Christmas skips when you move from a walk to a slow jog, what's the company response likely to be? If you want to jog, buy the Shuffle. Its flash memory will stay on track. And thus the iPod, the on-the-go music machine, splits into two. If you want mega memory and enjoy jolting exercise, buy both gadgets. As business strategy, it's impeccable.

    Before it's here, it's on the Bloomberg Terminal.
    LEARN MORE