A Quirky Retailer Lives on "Memories"

The Vermont Country Store President Bob Allen on its profitable niche selling products that were favorites of past generations

Independent retailer and self-proclaimed purveyor of all that's "practical and hard-to-find," The Vermont Country Store, headquartered in Manchester, Vt., is a lesson in sticking with what works. From brandy-filled chocolates to twin-bell alarm clocks to Rock'em Sock'em Robots, its offerings haven't changed much since the first catalog was shipped out to the founding Orton family's Christmas-card list in 1945.

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