Marketing Columbia's "Team Players"

Career Services Director Regina Resnick says the key is offering the school's MBAs personalized services

Regina Resnick is the assistant dean and director of MBA Career Services at Columbia University's business school (No. 8 on BusinessWeek's 2004 list of top 30 business schools) in New York City. After earning an MBA at the Wharton School at the University of Pennsylvania, Resnick ventured into a career in advertising and marketing. But nine years ago, she felt an itch to get back on a campus, she says.

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