Casual Male's Hefty Ambitions
Casual Male is the leading retailer in the men's big-and-tall apparel market. This week, it got a little larger, acquiring the second-biggest retailer, Rochester Big & Tall, which has long specialized in high-end fashion for the hard-to-fit man. A little over two years ago, Needham (Mass.)-based retailer Designs purchased Casual Male out of bankruptcy court, looking to put it on sound financial footing. Designs was also seeking to take advantage of the undeniable growth in plus-size apparel, a market growing along with the obesity rate in the U.S.
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