INSEAD Looks for "Outstanding Traits"

Associate Admissions Director Johanna Hellborg on the qualities the B-school seeks in students and its international brand recognition

Every year, INSEAD, No. 3 on BusinessWeek's 2004 list of top non-U.S. MBA programs, enrolls close to 900 MBAs from 65 to 75 different countries across its two campuses -- one in Fontainebleau, France, and the other in Singapore. While INSEAD recently slipped from No. 1 in BW's biennial listing, it's still difficult to get into the B-school. Johanna Hellborg, associate director of MBA admissions at INSEAD, screens the thousands of applications that arrive in Fontainebleau each year.

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