Smarter Cars Are Safer Cars

A wide range of different technologies are heading to market with one aim: To make driving a lot less death-defying or even dangerous

In the mid-1950s, Ford Motor (F ), newly public and led by founder Henry Ford's grandson, decided to boost its sales -- and show rivals its taillights -- through ads emphasizing safety. The American economy was still riding the postwar wave of prosperity, so Henry Ford II figured that safety technologies were just the thing to captivate buyers' imaginations.

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