"The New Face of Philanthropy"

According to Hasbro Chairman Alan Hassenfeld, donors want more than gala dinners -- they demand results

In addition to inheriting Mr. Potato Head and Raggedy Ann, Hasbro Chairman Alan Hassenfeld inherited the rich family philanthropic tradition that has made his company a model for corporate social responsibility. That's why Hassenfeld was asked to deliver the keynote address at the Conference Board's annual Corporate Community Involvement Conference in New York on July 27. After the speech, BusinessWeek's Jessi Hempel and Lauren Gard sat down with him to discuss why philanthropy is important to him and the $3 billion toy company his family has run for three generations. Here are edited excerpts of their conversation:

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