No "Halo" Effect? Look Again
Despite all the buzz around Apple (AAPL ) these days, its Macintosh line of computers has lost market share with dismal consistency over the years. Oh sure, there was a brief respite after Jobs & Co. introduced the iMac in 1998. But after that initial bump, U.S. market share has been sliding -- to just 2.8% in the first quarter.
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