Apple: Sweetness Regained

It's making healthy sales gains in schools, corporations, and the government sector -- without the benefit of an iPod halo effect

During his second tenure as Apple's CEO, Steven P. Jobs has recorded many triumphs. He brought the stumbling computing concern back from the brink by slashing costs, simplifying product lines, and refocusing Apple on its heritage of smart, innovative industrial and software design. He cemented Apple's hold on the lucrative creative market and forged ahead into new markets in digital music, wireless base stations, and software for making movies and music. And Jobs executed an impressive feat in building the first Unix operating system simple enough for technophobes to easily master.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.