Greg Brenneman: The New Burger King

There are no home runs, says the just-named CEO of the No. 2 hamburger franchise, who aims instead to hit a lot of singles

For Burger King, the latest change in the corner suite could finally bring some sizzle to the ailing fast-food chain. On July 13, the privately held company named turnaround expert Greg Brenneman as its new CEO, making him the 10th chief to lead the 11,220-restaurant chain in the last 15 years (see BW Online, 7/7/04, "Burger King's Whopper-Size Woes").

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