Talk Is Cheap, but the Gains Are Many

There's no substitute for happy clients spreading the word about your outfit. Just ask David Skudin, who has built a $7 million business on the approach

Whether the goal is letting a Manhattanite get some shut-eye in the city that never sleeps or enabling Supreme Court Justices to craft their learned opinions peace, the principle is the same for CitiQuiet, a New York business that specializes in soundproof windows. "It's about service, service, and service," says David Skudin, vice-president of sales and marketing. Actually, it's about more than that -- the wonders that word-of-mouth reviews can do to bring in fresh clients, and what entrepreneurs in other, service-related fields can learn from CitiQuiet's approach.

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