A Sharp Eye for the "Visual Age"

ATI CEO Dave Orton sees new chip technology as a golden opportunity: More than a PC company, we'll be in cell phones, we'll be in TVs

For several years, many computer-chip makers have enjoyed the status quo. Sure, production glitches could depress sales for a quarter or two, or a new product might lift them, but relative stability was the norm. Now, thanks to an upcoming technological change, the industry may be about to witness sweeping shifts in key players' market share -- particularly where producers of graphics chips are concerned.

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