Welcome to issue three of FashionWeek, the twice-yearly fashion and lifestyle supplement for BusinessWeek. As a BusinessWeek reader you are already used to enjoying a mix of lively news stories, profiles and thought-provoking features. BusinessWeek prides itself on its reputation for quality journalism and its ability to deliver useful information in an entertaining manner. So when we decided to launch FashionWeek, we knew we had to inform and inspire in equal measure. This publication covers everything an international businessman needs to know to keep up appearances. It features the very latest offerings from the luxury goods sector, technology, travel, drinks and motoring columns, and articles about inspirational business people. This edition's cover star, Sven-Göran Eriksson, epitomises the reader we have in mind--ambitious, focussed, talented and stylish.
By Peter Howarth