Intuit's Small-Business Maven

Lorrie Norrington's focus on learning as much as she can about what customers want from their software is paying big dividends

Last year, while on a fishing trip in Maui with her brother, Lorrie Norrington reeled in a big catch -- of information. The owner of the charter boat was a small-business person who uses Intuit's (INTU ) QuickBooks. Though she was vacationing, Norrington, executive vice-president in charge of Intuit's small-business offerings, which makes up about half of the company's total revenues, saw an opportunity to do some market research. "I'm called a learning nerd around [the office]," she says. "Wherever I am, I'm asking customers about how they run their business and what's going well for them."

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