Gymboree Grows Up with Janeville

CEO Lisa Harper on why she's testing a clothing chain for women in their late 30s: This group doesn't have a lot of specialty options

As CEO of Gymboree, Lisa Harper faces a classic retail dilemma: She's running a fast-maturing chain that already has locations in most desirable malls and shopping districts, and she needs to develop new avenues of growth. As the 587-unit Gymboree kids' apparel chain approaches the saturation point, Harper's strategy is to start specialized niche chains. Harper in 2002 launched Janie and Jack, which sells upper-end baby clothes and gifts, and has opened 32 stores over 18 months.

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