Connecting with Hispanic Drivers
A former General Motors executive once said that when domestic car brands are in trouble, it's because their buyers are too old, too white, and too Midwestern. That saying holds true for a few of GM's (GM ) brands, which is why the auto maker, under the direction of GM-North America President Gary L. Cowger, is targeting the Hispanic market (see BW, 3/15/04, "Hispanic Nation").
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.