The Merits of Manchester
Rachel Tufft is the associate director of MBA Marketing & Admissions at the Manchester Business School in Britain. A graduate of Lancaster University, where she earned her degree in French and German studies, she also has a postgraduate diploma in marketing through England's Chartered Institute of Marketing. Prior to joining MBS, Tufft worked as a marketing manager with the Blenheim Group in London. She has been with MBS in a variety of roles since 1992. Tufft recently spoke with BusinessWeek Online reporter Mica Schneider by phone and e-mail. Here's an edited transcript of their discussion:
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