Busy Today, but Planning for Tomorrow

Here's how one entrepreneur realized that current projects were restricting her ability to recruit fresh clients, and what she did to remedy the situation

When it comes to marketing, Corporate America bandies about big words and backs them up with bigger bucks. Meanwhile, small-business owners implement major marketing efforts on minute budgets. In this occasional look at marketing strategies, Smart Answers columnist Karen E. Klein details a small outfit's marketing strategy and runs those efforts by Chicago marketing executive Meg Goodman.

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